skyfox

Decision on 21st Century Fox’s £18.5bn takeover of Sky plc to be made next week

Published: 19:56, June 21, 2017

A verdict on 21st Century Fox’s £18.5bn takeover of Sky plc will be made next week by Karen Bradley, the Secretary of State for Culture, Media and Sport.

Fox wants to acquire the 61% stake in the company that it does not currently own.

The deal has already been approved by European Commission competition authorities.

21stcenturyfox_sky_takeover
The deal was agreed last December.

However, there are concerns that the Murdoch family, which controls News Corporation – the owner of The Sun, The Times and the Sunday Times – would end up controlling too much of the UK news market with Sky under its belt too.

Bradley said that she would be making the decision after receiving a report from broadcasting and telecoms regulator Ofcom and a separate one by the Competition and Markets Authority (CMA).

The verdict comes down to whether it is in the best interest of the public for the acquisition to go ahead.

Bradley’s decision will be announced to parliament by next Thursday.

In a statement, she said:  “I will aim to give my initial ‘minded to’ decision, publish the CMA and Ofcom public interest reports – in line with the Enterprise Act 2002 – and return to Parliament to make an oral statement by Thursday 29 June.

“There will then be an opportunity for representations to be made before I make a final decision.

“In the meantime, given the quasi-judicial nature of the process, I am unable to comment substantively on the matter of the case.

“My priority remains – as it has throughout this proposed merger – to make my decision independently, following a process that is scrupulously fair and impartial, and as quickly as possible.”

This isn’t the first time that Murdoch has tried to take complete control of Sky. News Corp made an offer for the broadcaster in 2011, but it fell through because of the phone hacking scandal.


Christian Nordqvist Avatar

Other News

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026