Digital Trade - China and USA

The US and China view digital trade differently

Published: 13:43, September 14, 2018

The United States and China view digital trade differently; a team of researchers has found. In other words, they have contrasting approaches to e-commerce. If they acknowledge their different approaches to digital trade, policymakers might find ways to eliminate trade barriers. This is what Prof. Henry Gao believes.

Gao is an Associate Professor at the Singapore Management University School of Law.

He wrote about his study and findings in the Journal of International Economic Law (citation below). It was the first comparative study of the two countries’ different approaches to issues related to digital trade.

The Internet brought digital trade

Digital trade emerged soon after the advent of the Internet. Suddenly, the sales of goods and services were no longer an exclusively physical experience with storefronts and geographical borders.

The advent of digital trade has significantly raised the stakes for companies.

In many cases, the precise definitions of digital products and whether they should be subject to customs duties, tariffs, or quotas is still unclear. They are unclear, specifically, at the international level. In other words, digital trade between countries.

Digital trade approaches of China and the US
Regarding digital trade approaches, the author writes the following in an Abstract that precedes the main article: “The US approach tends to focus more on the ‘digital’ nature of digital trade, while the Chinese approach prefers to address the issue from the traditional ‘trade’ perspective.”

Digital trade regulation

In this study, the author tracked digital trade regulations by the World Trade Organization. He highlighted that its members have so far not been able to reach an agreement on the rules governing digital trade.

Prof. Gao also noted that the world’s ten biggest Internet companies are all American or Chinese businesses. This suggests that the US and China are poised to play major roles in crafting international e-commerce regulations.

The ten largest Internet companies are Amazon, Google (Alphabet), Facebook, Priceline, eBay, Netflix, JD.com, Baidu, Tencent, and Alibaba.

Prof. Gao examined proposals made by the two countries at several economic fora (or forums) and the WTO. He also examined e-commerce clauses in each country’s free trade agreements. He subsequently documented a stark difference in China’s and America’s positions on digital trade.

The two countries focus on different things

Prof. Gao explained:

“The US tends to focus more on the ‘digital’ side [of e-commerce], which includes internet search and social networking.”

“China, however, focuses more on the traditional ‘trade’ side, that is, trade in goods. In other words, the US trades bits while China still trades atoms.”

The US, therefore, cares more about digital barriers such as Internet censorship and cross-border data flow restrictions.

China, on the other hand, is more concerned about traditional trade barriers such as tariffs, the author argues.

Different domestic regulatory frameworks

Additionally, the two nations’ distinct domestic regulatory frameworks influence their stances on digital trade regulation.

Let market forces determine

The United States has a historical preference to let market forces determine acceptable boundaries for e-commerce and the Internet domestically. The term ‘Market forces’ refers to the forces of supply and demand.

The US has also expressed a preference for deregulation regarding digital trade at international level.

Strong government control

China, on the other hand, has opted for stronger government control over the Internet. This standpoint is embedded in its e-commerce proposals to the WTO, Prof. Gao noted.

Regarding China’s and America’s deeply entrenched differences, Prof. Gao suggests:

“These deeply entrenched differences will require time to reconcile. To move forward, perhaps both countries could start with issues where they share some common interests, such as a permanent moratorium on customs duties on e-commerce.”

Citation

“Digital or Trade? The Contrasting Approaches of China and US to Digital Trade,” Henry S. Gao, Journal of International Economic Law, Volume 21, Issue 2, 1 June 2018, Pages 297-321, DOI: 10.1093/jiel/jgy015.


Christian Nordqvist Avatar

Other News

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026

Board connections are linked to marketing’s influence inside companies

Nov 8, 2026

Customer confidence can fall before it rises with experience, study finds

Nov 8, 2026

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026