Does a one-penny discount boost sales? $2.99 or $3.00?
Will a one-penny discount encourage shoppers to rush to the checkout counter? In other words, does a $2.99 price pull in more sales than...
Greater market liquidity means more market risk, researchers found
Greater market liquidity means more risk market risk, say researchers from Ben-Gurion University (BGU) in Beersheba, Israel. Their findings challenge most common theories regarding...
Stylometry to determine authorship – Lennon or McCartney
Stylometry refers to the use of statistical techniques to determine who wrote an article, letter, or other text. We can also use stylometry to...
Bots steal online advertising budgets
Did you know that bots steal many online advertising budgets? Online advertising budgets are infested with nasty bots that steal companies' hard-earned advertising dollars.
In...
Stevia science, benefits, and future potential
What are the benefits and the future potential of stevia, a sweetener that comes from the leaves of Stevia rebaudiana? Specifically, it comes from...
Creating efficient organic solar cells
A large, international team of researchers has drawn up rules for creating efficient organic solar cells. Organic solar cells, which are made of carbon-based...
Lower carbon emissions will result in lower sea level rise
Reducing carbon emissions will help limit sea level rise, say researchers at Oregon State University in the United States. Researchers, in recent years, have...
Mediterranean beaches have triple amount of marine litter in Summer
During the summer months, Mediterranean beaches have triple the amount of marine litter. Specifically, three times the amount compared to the other months of...
Commercial herbicide from a natural product may be possible
Scientists have discovered a natural product that may lead to a new class of commercial herbicide. The researchers, from UCLA Samueli School of Engineering,...
Solar energy storage – gold nanoparticles
Gold nanoparticles may help improve solar energy storage, says a team of scientists. If you apply a semiconductor coating to the star-shaped gold nanoparticles,...