Mercedes self driving car

Mercedes-Benz F 015 Luxury in Motion self-driving car unveiled at CES Las Vegas

Published: 04:54, January 6, 2015

The Mercedes-Benz F 015 Luxury in Motion automobile of the future shows how the car is changing from being a means of transportation to a private retreating space, said German automaker Daimler AG at the International Consumer Electronics (CES) Show 2015 in Las Vegas, Nevada.

The F 015, currently a research vehicle, offers maximum space in an interior that resembles a lounge. Mercedes-Benz says the state-of-the-art vehicle elevates luxury and comfort to a new level.

One key aspect of this vehicle is the continuous exchange of data between the car, the outside world and its passengers, says Daimler, the German multinational automotive corporation that owns Mercedes-Benz.

Daimler researchers say the F 015 Luxury in Motion is Mercedes-Benz’ visionary answer to a fast-changing world. The number of cities with populations exceeding 10 million people will increase from about 30 today to more than 40 in 2030.

Mercedes-Benz F 015

Photo: “World premiere Mercedes-Benz F 015: Luxury in Motion,” Daimler AG.

Dr Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz Cars, said:

“The single most important luxury goods of the 21st century are private space and time. Autonomously driving cars by Mercedes-Benz shall offer exactly that. With the F 015 Luxury in Motion, this revolutionary concept of mobility becomes tangible for the first time.”

More than technology needs to be factored in

When making the step from a self-propelled (automotive) to self-reliant (autonomous) car, Mercedes-Bens says one needs to go further than considering the technical aspects of automated driving.

You have to take into account the people inside and outside the car, the company said. Any major milestone in personal transportation has an impact on society as a whole.

In the interior of the vehicle, its four seats can rotate so that passengers can either sit face-to-face, all looking forward, sideways, backward, or in different directions. Passengers can use their time to chat, relax or work.

The electrically powered seats swing outward by thirty degrees when the doors are opened, thus making it much easier to board or get out of the vehicle.

The car has six display screens that have been harmoniously integrated into the instrument panel and the side and rear panels. The researchers describe the interior of the F 015 Luxury in Motion as a “digital arena”.

Through eye-tracking, gestures or touching the high-resolution screens, passengers can interact intuitively with the connected vehicle. The car, which is electrically propelled, is in constant contact with the outside world, making it a “real social partner in traffic.”

Dr Zetsche said:

“Already two years ago, with the S 500 INTELLIGENT DRIVE we showed on the historical route Bertha-Benz took in 1888 that we have the technology which makes autonomous driving reality in everyday traffic. We have a master plan in place to take the big leap required getting from technically feasible to commercially viable. The F 015 Luxury in Motion demonstrates where this may take us.”

Video – Mercedes-Benz F 015 Luxury in Motion

This Mercedes-Benz video explains how the F 015 Luxury in Motion research car offers a vision of autonomous driving in the future.

Veronica Salvador Avatar

Other News

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026