Intel launches MICA – a smart bracelet for women on the go

Written by Joseph Nordqvist

Published: 19:26, November 17, 2014

Computer chip giant Intel is releasing a smart bracelet, called MICA, designed for women on the go. MICA is capable of providing message alerts, Facebook notifications, has a GPS to show nearby points of interest, and comes with a “Time To Go” feature that reminds you when you have an appointment.

The bracelet is stylish and is easy on the eyes. Intel has called the smart bracelet MICA, which is short for My Intelligent Communication Accessory. Intel worked on MICA in partnership with fashion house Opening Ceremony.

On Monday the company announced that MICA will cost $495 in the U.S., this includes two years of wireless data service with AT&T – and no extra charges for roaming when abroad – no price details are available about after two years.

Users will be able to configure their devices through an online portal, prioritizing notifications and contacts.

MICA

The Intel website says the following about the bracelet:

“My Intelligent Communications Accessory (MICA), a collaboration between Opening Ceremony and Intel, celebrates what can happen when beauty meets intelligence. Meticulously designed for the stylish, connected woman and crafted from premium finishes, 18K gold coating and a curved sapphire glass touchscreen display. Engineered with Intel® technology, allowing you to easily view messages, your calendar, and alerts from your curated VIP contacts.”

MICA comes in two styles. One has black water snake skin, pearls and lapis stones, while the other has white water snake skin, tiger’s eye and obsidian.

Intel claims that MICA has a battery life of two days. Charging the device is done through a microUSB connector – hidden when the bracelet is clasped closed.

It is completely new territory for Intel, moving into the high tech jewelry market and it will be interesting to see how well MICA sells.

Joseph Nordqvist Avatar

Other News

Corporate climate targets often change before their deadlines

Oct 22, 2026

Ad auction averages can hide how prices are set, research shows

Oct 22, 2026

California nursing homes cluster just below a staffing-rule cutoff

Oct 22, 2026

Chipmaking expertise crosses borders through suppliers, engineers and investment

Oct 22, 2026

Employer pay differences reach beyond wages into household spending

Oct 22, 2026

Late-payment problems rise among UK firms that offer customer credit

Oct 22, 2026

Repair firms trail recyclers on margins in South Korean study

Oct 22, 2026

Personalized grocery prices could help most shoppers while costing others more

Oct 22, 2026

Board diversity is linked to faster drug recalls, research finds

Oct 22, 2026

Young audiences favor new actors over influencers in UCLA survey

Oct 22, 2026

Added-sugar labels can change which foods shoppers buy

Oct 22, 2026

Stanford’s thermal-noise research advances low-power wireless sensing

Oct 21, 2026

Connected-car security risks increasingly sit in apps and cloud services

Oct 21, 2026

A freelancer’s financial guarantee can make a bid less attractive

Oct 21, 2026

A housing slump can change store shelves far beyond the downturn

Oct 21, 2026

Europe’s cheaper solar imports bring a manufacturing trade-off

Oct 20, 2026

Annual price reviews lose ground in regional Fed survey

Oct 20, 2026

Europe’s startup funding gap grows after the early rounds

Oct 20, 2026

Business data sharing has a funding problem beyond the technology

Oct 20, 2026

Why strong headline earnings growth needs a closer look

Oct 19, 2026