Promotional games help boost consumer conversion rates and spending, study finds
According to a new study, promotional games can help retailers increase consumer conversion rates and spending.
When consumers win discounts through games off chance, such...
US factory activity in September dropped to lowest level in over ten years
US factory activity dropped to its lowest level in over a decade last month amid heightened trade conflicts and fears of a global slowdown...
Bank of England may cut rates if Brexit uncertainty persists, says MPC member
Michael Saunders, a member of the Bank of England's Monetary Policy Committee (MPC), said that the UK central bank may have to cut interest...
AI chatbots can boost sales, but only when customers don’t know about them
According to new research published in Marketing Science, artificial intelligence (AI) chatbots can increase sales by four times more than inexperienced workers.
However, if customers...
Income inequality in the US reached a record high last year
Income inequality in the US worsened from 2017 to 2018 - despite a healthy economy with record low poverty and unemployment rates.
According to new...
WeWork’s Adam Neumann steps down as chief executive
WeWork's Adam Neumann has quite as chief executive of the office rental firm.
Neumann said the decision to step down as CEO is in the...
Amazon pledges to be carbon neutral by 2040
Amazon chief executive Jeff Bezos has pledged to make the tech giant carbon neutral and meet the goals of the Paris climate agreement by...
Adjusting commissions for the sale of more popular products boosts sales, study finds
Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS...
Married CEOs associated with better corporate social responsibility (CSR)
According to a new study, married chief executive officers (CEOs) are more concerned about their employees' well-being and are more accepting of diverse employees...
Battery icons shape the way people view time and space, says study
Battery icons shape the way people view time and space, according to new research from Cass Business School.
The abstract of the paper, scheduled for...