Help to Buy ISA Scandal

Help to Buy ISA giant deception affects half million savers

Published: 18:06, August 20, 2016

How would you feel if you entered a Help to Buy ISA scheme because the then Chancellor George Osborne told you it would provide ‘direct Government support for deposit on your home’, only to find that it was all a giant deception and you did not have enough for the deposit?

Half-a-million savers have found or will soon discover that their Help to Buy ISA investments are not what the Chancellor led them to believe. Experts are warning that savers are likely to be left with a surprising shortfall in their finances.

You have to buy the house first before the Government help comes through – which defeats the whole reason for having the scheme.

Help to Buy ISA ScandalIf you saw this NatWest Bank advert and read these words from the Nationwide Building Society: “When you are ready to buy your property, your conveyancer claims your Bonus (25% of your closing balance) from the Scheme, to put towards your purchase,” you would think the bonus was there before completion of purchase. IT IS NOT!! (Image: Adapted from: personal.natwest.com)

Help to Buy ISA bonus

According to the Daily Telegraph, experts are warning that Help to Buy ISA savers cannot use a 25% Government ‘bonus’ towards the deposit when they want to purchase their home.

According to the Treasury, the bonus is only payable when the house purchase is completed. It adds that the scheme was designed to reduce the size of a purchaser’s mortgage by boosting the amount of equity they put in.



It’s a bit like a father telling his son, who is saving to buy a car, that he will give him half the value of a car if he manages to save the other half. However, when the son has half the value saved up, the father says “I’ll only give it to you after you have bought it.”

So really, the scheme is only any good for people who do not need the bonus, which defeats the whole object of getting more people onto the property ladder – it only helps those who would have managed to buy a house without Government help anyway.

George OsborneWhen George Osborne was Chancellor of the Exchequer, the second-most influential person in the UK, he had a team of top civil servants in The Treasury. Together, they thought up the Help to Buy ISA scheme. It is unbelievable that this group of ‘experts’ – our country’s finest – could devise such a useless and self-defeating scheme. (Image: twitter.com/george_osborne)

A scandal

In an interview with The Telegraph, Andrew Boast, who works for London-based Sam Conveyancing said the condition – not releasing the bonus until the purchase is completed – undermines the whole point of having the scheme.



Mr. Boast said:

“It is a scandal. The Government launched this scheme declaredly to help people save the large exchange deposit required to buy a home.”

“But what unsuspecting first-time buyers are now horrified to discover is that under the scheme rules they cannot use the bonus as part of this deposit.”

On the Sam Conveyancing website, Mr. Boast writes regarding Help to Buy ISAs:

“The guidelines and rules are full of caveats that could affect whether you actually can get a bonus especially if you are thinking of using your ISA to fund your deposit (you can’t do this).”

The Treasury insists the scheme is extremely popular and is helping over 500,000 buyers save towards the purchase of their first property. It says thousands of bonuses have already been paid out.



A Treasury spokesperson said:

“It has always been the case that money saved in a Help to Buy Isa is for an exchange deposit, with the bonus of up to £3,000 per Isa from the Government going towards the total funds available for the property transaction.”

“The Government has published clear guidance and the industry is fully aware that the bonus is only paid on completion.”

Under the Help to Buy ISA scheme, people planning to buy a house can save up to £200 per month plus an initial deposit. When they use it to buy a house the Government adds a 25% bonus, which can be worth up to £3,000.



About Help to Buy ISAs

– You place an initial £1,000 deposit, after which you can save up to £200 per month.

– When you put your ISA balance towards purchasing a property, the Government adds a 25% bonus. To get the bonus your balance must be between £1,600 and £12,000.

– In order to claim the maximum £3,000 bonus, you would need to have saved for 55 months.

– The ISAs can be used for properties worth up to £450,000 in London and £250,000 in the rest of the country.

– To qualify for the 25% bonus, your property must be in the UK and within the price limits mentioned above. It cannot be a second home or a buy-to-let property, and has to be bought with a mortgage.

Video – Help to Buy ISA scandal

In this video, the speaker explains in easy-to-understand terms why the Help to Buy ISA scheme does nothing to help first time buyers get onto the property ladder.

Veronica Salvador Avatar

Other News

A bank tested AI customer twins for marketing, with mixed lessons for businesses

Nov 15, 2026

What makes a product vintage, and why the distinction matters to retailers

Nov 15, 2026

EU business social media use rises, but a gap remains by company size

Nov 15, 2026

Why startups may benefit from testing locally before expanding abroad

Nov 14, 2026

Novel product ideas can be harder to try but more rewarding afterward

Nov 14, 2026

What is in an online cart can influence whether shoppers check out

Nov 14, 2026

Subscription plans can miss customers who would save money, Lyft research finds

Nov 14, 2026

Workers with worse shifts than their colleagues were more likely to leave, restaurant study finds

Nov 14, 2026

More product options do not always reach more customers, cosmetics study finds

Nov 14, 2026

EU household spending grew in 2025 as communication purchases led gains

Nov 13, 2026

Ad experiments can help predict which campaigns drive additional sales

Nov 13, 2026

Browser choice screens lifted Firefox usage in Europe, researchers find

Nov 13, 2026

Online product rankings can cut shipping costs without reducing sales, experiment finds

Nov 13, 2026

Large companies lead EU service exports, but smaller firms dominate in some markets

Nov 13, 2026

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026