Polaris_United_Business_Class_Cabin1

United Airlines unveils “Polaris” its new business class cabin to win big-spenders

Written by Joseph Nordqvist

Published: 01:52, June 3, 2016

United Airlines has unveiled its brand new international business class cabin dubbed “Polaris”.

Polaris has been designed to make long distance flying more appealing, offering passengers a “pod” capable of fully reclining into a 6′ 6″ bed with adjustable back support.

Polaris_United_Business_Class_Cabin2
United’s new “Polaris” business class cabin.

“International business class for all the carriers is a big, high-margin product,” said United Continental CEO, Oscar Munoz. “And it’s usually the business traveler that has to attend a business meeting the next morning or day — and so the concept of sleep, that aspect is really important for them.”

United is hoping that upgrades to its international business class will help attract big-spending travelers.

Most major U.S. airlines already offer business-cabin seating which can recline 180 degrees, but United has been late to the game in offering every business class seat easy access to the aisle – window passengers have had to hop over the seat next to them to get to the aisle, which can be a little bit disturbing.

This problem has been addressed with the new seats from Zodiac Aerospace SA’s U.K. unit. The seats have barriers between passengers, allowing people to access the aisle without disturbing those around them.

Polaris_United_Business_Class_Cabin1
“Polaris” cabin.

United said that each customer’s personal suite will feature a “Do Not Disturb” sign, mood lighting, one-touch lumbar support, several storage areas, multiple surfaces for simultaneous working and dining, a 16-inch high-definition entertainment screen and, for seats in the center of the cabin, electronic privacy dividers.

An exclusive portfolio of United Polaris business class lounges will also be opening in nine locations around the world. They will feature custom-designed chairs, private daybeds, spa-like showers and hot meals served in a boutique restaurant.

The United Polaris business class seat will first take flight in December on Boeing 777-300ER aircraft and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.

The first new United Polaris lounge will open at Chicago O’Hare International Airport on Dec. 1, 2016. Lounges in eight other locations – Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow – will open sometime next year.

Joseph Nordqvist Avatar

Other News

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026

Turning a free business service into a paid one is harder than changing the price

Nov 11, 2026

Small businesses that sought customer feedback reported higher revenue in Rwanda experiment

Nov 11, 2026

Checkbox coupons were less effective than direct discounts in an online shopping experiment

Nov 11, 2026

The way online reviews are organized can make them more useful to shoppers

Nov 11, 2026

AI feedback helped some customer service agents in a workplace study

Nov 11, 2026

In-store screens can increase purchases of advertised products, retail study finds

Nov 11, 2026

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026