Marketing

Editorial composite showing a laptop presentation with colleagues in the background beside a separate photograph of a hand reviewing printed charts.

AI marketing needs customer evidence and human judgement, researchers say

16:56, October 3, 2026

Editorial composite showing two lidded ceramic pumpkin decorations on a wooden tray beside an orange jack-o'-lantern planter containing a succulent.

Selling seasonal products customers can use again

16:17, October 1, 2026

Editorial composite showing a shopper browsing product listings on a laptop beside hands adjusting a Canon camera at a desk.

AI shopping makes credible product information a marketing asset

15:56, October 1, 2026

Editorial composite showing a shopper holding a smartphone and shopping bags beside hands packing an order in a cardboard box.

How to market through the holiday season without wearing customers out

18:32, September 30, 2026

The Real Cost of Restarting a Failed ERP Implementation

17:07, September 24, 2026

Editorial composite of two packed 2026 World Cup stadiums in Toronto and Santa Clara, with pitchside sponsor boards visible.

World Cup pitchside sponsorship raised a cross-border advertising problem

18:20, September 22, 2026

From Social Media Audience to Consumer Brand: Lessons From Building HAGS Clothing

19:56, September 16, 2026

Editorial composite of a hand holding a television remote beside a listener using headphones and a smartphone.

Highly accurate streaming recommendations can still leave users bored

18:52, September 3, 2026

editorial composite of a shopper comparing headphones and two conflicting product-information cards beside the same unbranded headphones.

How inaccurate AI shopping advice can weaken customer trust

22:51, September 1, 2026

Editorial composite of a shopper holding a bank card over a payment terminal beside supermarket price labels and a four-part payment motif.

‘Buy Now, Pay Later’ may lift prices for shoppers who pay upfront, model finds

17:53, September 1, 2026

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