featured-image-standard-abstract-lines-dots-nodes-connecting

BMW and Jaguar Land Rover partnering up to produce EV tech

Published: 22:17, June 5, 2019

BMW and Jaguar Land Rover (JLR) have announced that they will be teaming up to produce electric car technologies.

The two automakers said that they will work together to develop electric motors, transmissions and power electronics.

The collaboration comes amid the automotive industry’s transition to an (Autonomous, Connected, Electric, Shared) future. The transition has pushed carmakers to find ways of spreading investment costs.

Nick Rogers, JLR’s engineering director, said that the transition to ACES “represents the greatest technological shift in the automotive industry in a generation.”

Rogers added: “The pace of change and consumer interest in electrified vehicles is gathering real momentum and it’s essential we work across industry to advance the technologies required to deliver this exciting future.

“We’ve proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products. It was clear from discussions with BMW Group that both companies’ requirements for next generation EDUs to support this transition have significant overlap making for a mutually beneficial collaboration.”

A joint team of BMW Group and Jaguar Land Rover experts located in Munich will work on further developing BMW’s fifth generation (“Gen 5”) eDrive technology. Production of the electric drivetrains will be undertaken by each partner in their own manufacturing facilities.

BMW board member Klaus Fröhlich said: “With Jaguar Land Rover, we found a partner whose requirements for the future generation of electric drive units significantly match ours [BMW’s]”.

“Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.”

 

Veronica Salvador Avatar

Other News

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026

How describing the same food as having few ingredients can change interest

Nov 2, 2026