Google HQ

Google had 345m takedown requests in 2014, a 550,000,000% increase on 2008

Published: 12:56, January 7, 2015

Google informed that it had 345 million requests for link takedowns in 2014, nearly one million each day, which was 550,000,000% more than the 62 requests in 2008. The number of people trying to eliminate pirated content has exploded.

There were 75% more takedown requests in 2014 than in 2013.

Torrent Freak compiled the figures using Google’s weekly transparency reports. Apparently, Google complied with the vast majority of copyright takedown requests.

If a link is deemed not to be infringing or if it had been taken down previously, Google sometimes takes “no action”.

Google said some people and/or companies abused the takedown request service. It gave as an example a British driving school that asked a rival’s homepage be erased from Google search results because it had mentioned the same cities and regions where driving tuition was offered.

Google takedown requests

Source: Google Transparency Report.

Another example of a refused request was a US company that asked for a link be removed to a worker’s blog post that criticized how it treated its employees.

Google informed that the most frequently targeted domains were 4shared.com, rapidgator.net and uploaded.net, which were at the end of 5 million takedown requests each.

The largest number of requests last year came from The British Phonographic Industry (BPI), the UK’s music industry trade body, which asked for more than 60 million link takedowns.

According to the search engine giant, people resort to piracy because original versions are either too expensive or too difficult to acquire legally.

Google said in a statement:

“Piracy often arises when consumer demand goes unmet by legitimate supply.”

“Spotify, iTunes and Netfliz are examples of services that have dramatically helped reduce piracy by providing “The right combination of price, convenience, and inventory.”

Veronica Salvador Avatar

Other News

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026