Volvo just unveiled its new flagship S90 luxury sedan set to compete with the BMW 5 Series and Mercedes-Benz's new E-Class.\r\n\r\nThe Swedish sedan was unveiled for the first time earlier this week at the North American International Auto Show (NAIAS) in Detroit - highlighting the carmaker\u2019s long term commitment to the North American\u00a0market.\r\n\r\nThe S90 will be the first vehicle in North America with semi-autonomous driving technology standard.\r\n\r\n\u201cThere are strong indications that Volvo is back on track in the US,\u201d said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. \u201cWe expect this strong sales momentum to continue in 2016, helped by the new S90.\u201d\r\n\r\n\r\n\r\nThe Swedish carmaker opened its first American factory last year in Berkeley County, South Carolina.\r\n\r\n\u201cWe have always placed great significance on our presence in the US. That is why we decided to present our S90 to the public for the very first time at the Detroit show, and why we have begun to build a Volvo factory here,\u201d said H\u00e5kan Samuelsson, President & CEO of Volvo Car Group.\r\n\r\nAbout the S90, Volvo\u2019s new flagship sedan\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nThe exterior of the new four-door coup\u00e9 looks beautiful and classy, featuring a non-aggressive face characterised by a concave grille.\u00a0Inside the S90 there is a T8 Twin Engine plug-in hybrid powertrain, delivering up to 410 hp.\r\n\r\n\u201cWe created our new flagship sedan, the Volvo S90, as a real game changer. It is classy and cool. The exterior is exceptionally well surfaced with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design. The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience, Swedishness at its best,\u201d said Thomas Ingenlath, Senior Vice President, Design at Volvo Car Group.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nThe S90 launches with IntelliSafe Assist as standard, which includes Adaptive Cruise Control, Distance Alert, and the advanced semi-autonomous drive feature, \u2018Pilot Assist\u2019.\r\n\r\nAccording to Volvo, the all-new S90 is capable of detecting \u201cpedestrians, cyclists and \u2013 a world first \u2013 large animals on the road. Your car warns you and, if necessary, brakes if you don\u2019t intervene, even in the dark. It can also work out whether there\u2019s a collision risk if you\u2019re approaching slower moving or stationary vehicles.\u201d\r\n\r\n\u201cThe S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,\u201d said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.