M-2G-Gnw

UK virtual reality startup Improbable raises $502 million

Written by Joseph Nordqvist

Published: 06:49, May 12, 2017

A UK-based virtual reality startup called Improbable has raised $502m in a round of Series B funding led by Japan’s SoftBank.

Virtual reality is software that creates a simulation. The user goes into that simulation and feels as if he or she is somewhere else.

Improbable, which was founded in 2012 by Herman Narula and Rob Whitehead, has created a platform for use in games and to build vast virtual and simulated worlds. After this recent funding round the company is valued at over $1 billion.

Improbable to remain independent

Despite the investment from Japan, Improbable will remain independent. Softbank will hold a minority, non-controlling stake in the startup.

According to Improbable, the funds from the investment go towards the development of Improbable’s technology, including its SpatialOS distributed operating system for massive-scale simulations which has been in live beta since March.

“We believe that the next major phase in computing will be the emergence of large-scale virtual worlds which enrich human experience and change how we understand the real world. At Improbable we have spent the last few years building the foundational infrastructure for this vision,” said Herman Narula, CEO of Improbable.



Hiring new staff

The startup said in a press release that it plans on accelerating recruitment in its London and San Francisco offices and “develop a vibrant ecosystem of developers and customers.”

Game developers are already using Improbable’s SpatialOS to create games that can take advantage of the products ability to manage larger scale, higher player numbers and easy scaling in a virtual world.

Considerably more growth possible

Herman Narula added:

“The global games market is already huge, and we believe that far more growth is possible.

“The kinds of games enabled by SpatialOS – multiplayer games allowing players to form meaningful relationships with games worlds and with each other – will be category-defining, and attract new audiences.

“This investment reflects the potential size and importance of the market for this next generation of games and, ultimately, how massive-scale virtual worlds could become fundamental to how society works.

“SoftBank is a perfect partner for us, with many complementary investments in their portfolio. This investment will allow us to take the big, bold steps needed to fully realise our vision.”

Video – All About Startups

How do startups differ from other new or very young companies? What exactly does the term mean? If you are not completely sure, watch this Market Business News video.

Joseph Nordqvist Avatar

Other News

What makes a product vintage, and why the distinction matters to retailers

Nov 15, 2026

EU business social media use rises, but a gap remains by company size

Nov 15, 2026

Why startups may benefit from testing locally before expanding abroad

Nov 14, 2026

Novel product ideas can be harder to try but more rewarding afterward

Nov 14, 2026

What is in an online cart can influence whether shoppers check out

Nov 14, 2026

Subscription plans can miss customers who would save money, Lyft research finds

Nov 14, 2026

Workers with worse shifts than their colleagues were more likely to leave, restaurant study finds

Nov 14, 2026

More product options do not always reach more customers, cosmetics study finds

Nov 14, 2026

EU household spending grew in 2025 as communication purchases led gains

Nov 13, 2026

Ad experiments can help predict which campaigns drive additional sales

Nov 13, 2026

Browser choice screens lifted Firefox usage in Europe, researchers find

Nov 13, 2026

Online product rankings can cut shipping costs without reducing sales, experiment finds

Nov 13, 2026

Large companies lead EU service exports, but smaller firms dominate in some markets

Nov 13, 2026

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026