ee logo

EE launching standalone Wi-Fi calling feature this week

Written by Joseph Nordqvist

Published: 01:24, April 8, 2015

EE will become the first British operator to launch a standalone Wi-Fi calling feature.

The new service, being released on April 10, will allow people to use their Wi-Fi connection to make calls and send texts – rather than using the traditional mobile network.

The service will be extremely beneficial for people in poor signal areas, such as rural areas and underground stations.

EE logo

A recent survey carried out by EE found that more than four million people cannot connect to their network in at least one room of their house.

Initially the service will only work on the Microsoft Lumia 640, Samsung Galaxy S6 and S6 edge.

EE CEO Olaf Swantee said:

“Losing coverage at home is a major frustration, and WiFi Calling will make a real difference to millions of customers across the UK, from basement flats in London to the most rural homes in the country.

“Our customers want to be able to call and text no matter where they are, and they don’t want to have to think about which app they need to use or if their friends have a particular third party service.”



NAEA president Simon Gerrard said:

“Mobile coverage is becoming increasingly important to people when they’re buying a house – innovations like this can help sellers ensure they are maximising the value of their home and are not losing out due to poor mobile coverage.”

Limitations of the Wi-Fi calling feature

Users who start a call on Wi-Fi and then walk out of the network’s range won’t automatically have their call transferred to their mobile network – the call will cut off.

But the operator says that it is working on a seamless transition between mobile and Wi-Fi.


Joseph Nordqvist Avatar

Other News

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026