In the airplane

Global air passenger demand rose 4.6% in April, slowest growth since last January

Written by Joseph Nordqvist

Published: 16:36, May 30, 2016

Global air passenger demand rose 4.6 percent in April, the slowest rate of growth since January 2015, according to the International Air Transport Association (IATA).

IATA says the slowdown was partly due to disruption in the industry following the Brussels terrorist attacks in March.

However, more generally, the global air passenger market has made a robust start to the year, with industry-wide revenue passenger kilometres in the first quarter up 6.4% year-on-year.

In the airplane
The global passenger market has made a robust start to 2016, but the upward trend in traffic has weakened.

IATA estimates that traffic rose by 5.5% in the first four months – after adjusting for the extra day in February.

IATA’s Air Passenger Market Analysis report for April 2016 said: “The upward trend in seasonally-adjusted passenger volumes has moderated markedly since January; the market has grown at annualized rate of just below 2% since the start of 2016.

“All told, this adds to the notion that we are coming towards the end of the biggest stimulus to traffic demand from lower oil prices.” (Demand refers to consumer desire and willingness to pay a price for a specific good or service)

The airline industry has enjoyed lower operating costs thanks to cheap oil prices (now at around $50 per barrel), but it should be noted that the low prices have had an impact on economies across Latin America, the Middle East and Russia. In addition, large oil companies have also had to make cutbacks on corporate travel – affecting demand for seats in premium cabins.

“It’s still set reasonably fair for the airlines’ financial performance, but the bigger worry is the fragility of the global economy,” IATA Director General Tony Tyler told journalists on a conference call ahead of the annual IATA meeting from June 1 to June 3 in Dublin.



According to IATA, air fares dropped by around 4 percent in early 2016 and are forecast to decline even more.

Aviation consultant John Strickland was quoted by Reuters as saying: “There’s quite a lot of capacity growth despite the weaker pricing environment, especially from the European legacy carriers, and I would have expected to see more discipline on that.”

Joseph Nordqvist Avatar

Other News

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026

Turning a free business service into a paid one is harder than changing the price

Nov 11, 2026

Small businesses that sought customer feedback reported higher revenue in Rwanda experiment

Nov 11, 2026

Checkbox coupons were less effective than direct discounts in an online shopping experiment

Nov 11, 2026

The way online reviews are organized can make them more useful to shoppers

Nov 11, 2026

AI feedback helped some customer service agents in a workplace study

Nov 11, 2026

In-store screens can increase purchases of advertised products, retail study finds

Nov 11, 2026

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026