British consumer confidence down in September

Published: 15:14, September 30, 2014

British consumer confidence declined in September from a nine-year high as households showed marginally greater pessimism regarding their personal finances. GfK’s UK Consumer Confidence Index slipped two points in September to -1.

Of the five measures that make up the Index Score, four posted a decrease in September.

Managing Director of Social Research at GfK, Nick Moon, said:

“Last month, I speculated that we may be in a new period of stasis for the index, and this month certainly fits into that pattern. There have now been five consecutive months where the index has been at 0 plus or minus 2 – within the margins of error one would expect on a sample of this size.”

“Over the same period, the objective macro-economic indicators have continued, for the most part, to be positive. One possible explanation for this positivity no longer being mirrored in the index is that many people are not themselves feeling any better off despite the growth in GDP, and this may be tempering the impact of positive media coverage of the economy.”

Nick Moon on British Consumer Confidence

Mr. Moon says many Brits are not feeling any better off despite the country’s economic growth.

Personal Financial Situation – down on August

The index which gauges how people view their personal finances over the past 12 months fell one point in September to -8, which was eight points higher than in September last year.

How people view their personal finances during the next 12 months fell by four points to 1, the same level as in September 2013.

General Economic Situation – down on August

The gauge for the general economic situation for the UK over the past 12 months declined by 3 points in September to -4, which was 21 points higher than in the same month last year.

Expectations for the general economic situation over the coming 12 months fell seven points to 4, which was one point higher than in September 2013.

Major Purchase Index – up on August

The major purchase index rose one point in September to 0, which was 14 points above September 2013’s level.

Savings Index – down on August

The savings index fell one point in September to -9, which was eight points higher than in the same month last year.

Christian Nordqvist Avatar

Other News

What makes a product vintage, and why the distinction matters to retailers

Nov 15, 2026

EU business social media use rises, but a gap remains by company size

Nov 15, 2026

Why startups may benefit from testing locally before expanding abroad

Nov 14, 2026

Novel product ideas can be harder to try but more rewarding afterward

Nov 14, 2026

What is in an online cart can influence whether shoppers check out

Nov 14, 2026

Subscription plans can miss customers who would save money, Lyft research finds

Nov 14, 2026

Workers with worse shifts than their colleagues were more likely to leave, restaurant study finds

Nov 14, 2026

More product options do not always reach more customers, cosmetics study finds

Nov 14, 2026

EU household spending grew in 2025 as communication purchases led gains

Nov 13, 2026

Ad experiments can help predict which campaigns drive additional sales

Nov 13, 2026

Browser choice screens lifted Firefox usage in Europe, researchers find

Nov 13, 2026

Online product rankings can cut shipping costs without reducing sales, experiment finds

Nov 13, 2026

Large companies lead EU service exports, but smaller firms dominate in some markets

Nov 13, 2026

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026