Editorial composite showing modern apartment buildings, laptop screens with market charts and a shared workspace with laptops.

Gen Z is changing how it thinks about wealth and career progress, surveys suggest

Published: 18:31, September 26, 2026

Young adults are often described as less loyal to employers or less interested in the traditional career ladder. Recent surveys point to a more specific explanation: many are pursuing financial security and career development, but are adjusting the route as housing, debt and living costs reshape what feels attainable.

The evidence does not support a simple verdict on a generation’s work ethic. It does show that Gen Z respondents in the United States and other countries place a high value on stability, skills and sustainable working conditions while facing pressure over major financial milestones.

Starting earlier, while feeling further away

A U.S. Bank survey of 5,000 US adults, conducted from 15 June to 1 July 2026, found that Gen Z respondents said they began building wealth at an average age of 19. The corresponding averages were 25 for Millennials, 29 for Generation X and 32 for Baby Boomers.

Starting earlier did not translate automatically into a sense of progress. U.S. Bank said 56% of Gen Z respondents felt they had done everything right financially but were still not where they expected to be. Sixty-two percent said they were struggling to make financial progress.

Housing was a central source of tension. Twenty-nine percent of Gen Z respondents said they had given up on owning a home for financial reasons, even though younger respondents were among those most likely to identify home ownership as a five-year priority.

Investment is one response, not a substitute for housing

Nearly two-thirds of Gen Z respondents, 62%, said the stock market looked like a more realistic path to wealth than owning a home. That compared with 51% of Generation X and 45% of Baby Boomers.

The survey should not be read as proof that younger Americans have rejected home ownership or conventional investing. It records attitudes and self-reported behaviour, not future investment returns. U.S. Bank also found that 76% of Gen Z respondents saw traditional investing as the best route to save for long-term goals, while 48% said newer options such as cryptocurrency appealed to them.

How much a household can save still depends on income, rent or mortgage costs, debt, family circumstances and financial shocks. Our report on why households value future spending differently examines another reason that financial choices cannot be reduced to a single generational trait.

Career progress is being defined more broadly

Deloitte’s 2026 Global Gen Z and Millennial Survey drew on responses from more than 22,500 people across 44 countries. It found that 55% of Gen Z respondents said their financial situation was delaying major life decisions, including marriage, starting a family or business, and further education.

Only 25% said they preferred fast career progression marked by rapid promotions. Deloitte said most respondents instead favoured gradual growth or were willing to make lateral moves to gain useful experience. Just 6% of Gen Z and Millennial respondents said reaching a leadership position was their primary career goal.

That does not establish that younger workers are less ambitious. It suggests that title and speed of promotion are not the only measures they use. Skills, pay, autonomy and a manageable workload can be part of the calculation.

The survey also found that 74% of Gen Z respondents were already using AI to some extent in their day-to-day work. For employers, that makes training and development more than a retention benefit. A role that offers little opportunity to learn may look less attractive to a worker building transferable skills.

Gig work is not a simple sign of freedom

Secondary work is often presented as evidence that young people are becoming more entrepreneurial. The Federal Reserve’s 2024 Survey of Household Economics and Decisionmaking offers a more mixed picture. Twenty percent of US adults had performed some form of gig activity in the month before the survey, including selling goods, renting property or doing short-term tasks.

Among adults aged 18 to 29, the figure was 26%. Most gig workers were not doing it full time: 70% spent fewer than five hours a week on those activities. The Federal Reserve also found that 31% of gig workers said they would have difficulty making ends meet without the income.

For some people, gig work is a flexible way to earn extra money. For others, it is an additional task made necessary by a tight household budget. The same activity can mean different things in different circumstances.

What employers should take from the evidence

Generational labels are blunt tools. Gen Z includes people with very different incomes, occupations, education, family responsibilities and local housing markets. Survey findings also describe what respondents say they value at one point in time, not how every member of an age group will behave throughout a career.

Still, the pattern has a practical implication. An employee who changes jobs, declines excessive hours or seeks a lateral move may be responding to financial pressure and a desire to build skills, rather than rejecting work itself.

Employers cannot solve housing affordability or household debt on their own. They can make the exchange clearer: offer realistic pay progression, useful training, visible routes to responsibility and work designs that do not make advancement depend on permanent overwork. That is a more useful response than treating a large and varied generation as a workplace stereotype.

The survey findings are from U.S. Bank’s 2026 Wealth Survey, Deloitte’s 2026 Global Gen Z and Millennial Survey and the Federal Reserve’s 2024 household economic well-being report.

Veronica Salvador Avatar

Other News

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026

How describing the same food as having few ingredients can change interest

Nov 2, 2026

Suggested prices can change what marketplace sellers earn, Mercari experiment finds

Nov 2, 2026

A change of month can make a sale feel farther away, marketing study suggests

Nov 2, 2026

New and established brands drew different responses to advertising appeals in study

Nov 2, 2026

Community promotions gave lesser-known authors a sales lift in Quebec study

Nov 2, 2026

Believable price guarantees linked to greater trust in retailer survey

Nov 1, 2026

Where customers receive free samples can affect what they do next

Nov 1, 2026

Branded search ads showed no clear sales lift in small business tests

Nov 1, 2026

Tokenized markets promise faster trades, but legal rights and liquidity remain unresolved

Nov 1, 2026

Internet coverage alone cannot close the digital divide, World Bank says

Nov 1, 2026

Energy upgrades can save businesses money, but financing the work remains a hurdle

Nov 1, 2026

Why tighter credit can disrupt supply chains before orders disappear

Oct 31, 2026

South Africa plans a more open payments system as digital transactions grow

Oct 31, 2026

African cities face a jobs test as urban populations grow

Oct 31, 2026

Online platforms can open foreign markets, but sellers still face costs

Oct 31, 2026

Trade barriers beyond tariffs can keep Balkan exporters from growing

Oct 31, 2026