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09:54 GMT, January 21, 2015CRT Capital analysts have increased their price target on Netflix shares from $375.00 to $425.00, now giving Netflix stock a “fair value” rating.
Other research analysts have also raised their price target shares on Netflix. Morgan Stanley has increased their price target from $425.00 to $450.00 and has given the company an “overweight” rating.
Northland Securities increased their price target on Netflix shares from $375.00 to $390.00, giving Netflix an “outperform” rating.
Nomura has upgraded Netflix from a “neutral” rating to a “buy” rating.
Netflix shares soared yesterday after the company reported impressive fourth-quarter earnings and revenue figures.
Netflix gained 4.3 million subscribers in Q4
The video streaming company brought in 4.33 million new subscribers in its fourth quarter, boasting a total of 57.4 million subscribers.
Netflix reported Q4 net income of $83 million ($1.35 per share), up from $43 million (79 cents per share) the year before. Revenue for the quarter increased to $1.48 billion, up from $1.17 billion the previous year.
CEO Reed Hastings in a letter to shareholders:
“We’ve found our growth in net adds is strongest in the lower income areas of the US, which would not be the case if there was material price sensitivity. Additionally, we implemented a similar price change in Mexico during Q4, and saw no detectable change in net additions.”
Netflix will continue to expand its original programming, noting that it is cheaper than licensing content. The company said it will produce 320 hours of original programming in 2015 – triple the amount produced last year.
“Last year our original content overall was some of our most efficient content,” said Hastings.
“We believe there is big growth ahead in the U.S. market for Netflix,” said Hastings. “We’ll continue to improve our content, our marketing and our service, to eventually achieve ‘must have’ status in most households.”
“In late Q1, we’ll be launching Netflix in Australia and New Zealand. There are numerous local competitors and a thirst for movies and TV shows from around the world. Later in the year, we’ll launch additional major countries, in keeping with our **global strategy.”
** A global strategy is a plan that a company has when it wishes to expand in the global market.