Land Rover moving production of Discovery SUV from UK to Slovakia

Written by Joseph Nordqvist

Published: 00:49, June 12, 2018

Jaguar Land Rover is relocating production of the Discovery SUV from the West Midlands in England to Slovakia from next year.

The company said that its Solihull factory will instead be used to produce the new generation of Range Rovers.

Production at the Slovakia plant was originally meant to compliment production at its Solihull plant.

jlr-whitley-coventry-hq
Jaguar Land Rover, a subsidiary of Indian automaker Tata Motors, has its headquarters in Whitley, Coventry.

However, there may be some job losses as a result of the change, the company said. There are currently 1,800 JLR at the Solihull factory.

JLR’s Slovakia plant is slated to open in late 2018.

JLR which remains “committed to the UK”, said in a statement: “The potential losses of some agency employed staff in the UK is a tough one but forms part of our long-term manufacturing strategy as we transform our business globally,”

According to Bloomberg, people familiar with the matter said JLR is investing millions of pounds into its Solihull plant for the production of cars in electric, gasoline and diesel versions.

“This significant investment and technology upgrade in Solihull in order to accommodate our next-generation of flagship Land Rover models, and the refit of our Halewood plant for the next Evoque, is proof that we remain committed both to the U.K. and to transformation and growth,” Jaguar Land Rover told Bloomberg by email.

Steve McCabe, business expert at Birmingham City University, told the BBC that the “silver lining” of the announcement was that production of electric vehicles would be increased at the Solihull factory.

“But at the same time, we can talk about the statistics and the numbers of jobs lost, but for many families this news will be truly devastating.

“Every day we seem to hear more about job losses and closures and as Brexit moves closer and closer in the horizon, it’ll be even more difficult to predict where we will be in a year’s time,” he added.

 

Joseph Nordqvist Avatar

Other News

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026