Starbucks is set to provide a delivery service to customers in 2015. The company has said that it will be launching the service in a few selected markets.
Customers will be able to order the company’s products through a mobile application.
Earlier this year the company announced that in 2015 it would let customers pre-order their coffee on their phones.
According to the Wall Street Journal, Howard Schultz, CEO of Starbucks, told investors in a conference call:
“Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily,” adding “that’s our version of e-commerce on steroids.”
Schultz also talked about the company’s fourth quarter results and mentioned that the company plans on leveraging its digital reach.
Starbucks net revenue went up by 10 percent to $4.18 billion, slightly shy of what analysts had forecast.
Starbucks Fourth Quarter Results
Howard Schultz, chairman, president and ceo of Starbucks Coffee Company, commented on the company’s fourth quarter results:
“Starbucks performance in fiscal 2014 was extraordinary by any metric or comparison. But we cannot be content with the status quo, as consumers continue to demand more and more in terms of convenience and excellence. You will see us continue to invest where it counts most, in mobile commerce, innovation, in the customer experience and the partners who drive it and in the quality of our coffees.”
“Starbucks Q4 results capped off a year of exceptional performance across our business and around the world,” said Scott Maw, Starbucks cfo. “In Q4, each of our segments delivered strong and balanced revenue and profit growth, consistent with the prior three quarters of fiscal 2014.”
“The increasing global strength of the Starbucks brand, a robust pipeline of innovation, strong global comparable store sales growth and impressive margin expansion in conjunction with a company-wide emphasis on operational excellence and expense management give me great confidence in achieving our 2015 growth targets.”
