T-Mobile is introducing “Simple Prepaid” data plans starting at $40 per month on January 25. The monthly data plan includes unlimited talk, text, and data.
It is targeting people who don’t want to commit to a contract, but something more flexible.
The company said that there will be three Simply Prepaid packages, with the only difference between the three plans being the price and the 4G LTE’s data amount:
Below are details of the three plans:
- $40 / month for unlimited data, talk and text + up to 1GB of 4G LTE
- $50 / month for unlimited data, talk and text + up to 3GB of 4G LTE
- $60 / month for unlimited data, talk and text + up to 5GB of 4G LTE
“There’s a reason the Un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices,” said John Legere, president and CEO for T-Mobile.
“We will never stop eliminating customer pain points. The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there.”
The new T-Mobile plans will compete in the growing prepaid market. The company’s very own brand MetroPCS already offers similar prepaid options to what Simply Prepaid offers.
A T-Mobile spokesperson admitted the difference and stated that the launch of Simply Prepaid is “really just about creating choices for our different customers.”
“Simply Prepaid customers will also enjoy unique benefits of being a T-Mobile customer like Wi-Fi calling at no extra charge, and with 8 Mbps speeds, they can download a song in under 10 seconds or a 30 min HD TV show in just eight minutes.”
