Shoppers in the UK are expected to spend over £700m online on Christmas Day.
According to research from data firm Experian and online retailers IMRG, shoppers are expected to take advantage of sales and spend £728m on the 25th of December – up 11% from the same day last year.
Boxing Day will also be a significant shopping day, with analysts expecting £856m to be spent online – up 22% on last year.
Separate research revealed that almost a fifth of consumers shop online on Christmas out of boredom.
Spokesman Nick Jones said: “We have already witnessed record-breaking spending over the festive period.
“On Black Friday to Cyber Monday weekend, spending reached a phenomenal £3.3bn across the four days.”
“Though the post-Christmas sales period might not reach these heights, retailers are certainly in for more bumper sales as consumers look to take advantage of further Christmas offers.
“On Boxing Day alone a huge £856m is expected to be spent, up 22% on last year.
“In addition, rightly or wrongly, we’ve seen more people than ever spending a significant proportion of their Christmas Day shopping online.
“Due to the rise of the use of personal connected devices, consumers can now shop for bargains on their mobile or tablet when they have a spare couple of minutes – even if that does mean sneaking away from the festivities and risking the wrath of family members.”